3x
increase in signups driven by a redesign and sharper messaging
Gentrace’s Series A brand transformation drove 3× more demos in 6 weeks
3x
increase in signups driven by a redesign and sharper messaging
300%
increase in website traffic after the redesign
$8M Series A
funding secured with a strong market presence
Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.
Peggy Rayzis
Marketing Lead at Gentrace
Intro
We partnered with Gentrace to transform their AI testing platform's brand and website in just 6 weeks. The new brand resonated strongly with developers, driving a 300% increase in web traffic and tripling signups within the first week of launch, alongside 24 media mentions of their Series A announcement.
Meet Gentrace
Gentrace is an AI observability platform specializing in tracing, evaluation, and error analysis for AI agents. Built on OpenTelemetry standards, they help engineering teams debug agent traces, create intelligent monitoring, and build tailored evaluations—making AI development more reliable and collaborative.
The challange we tackled
Gentrace faced a challenge common to Series A companies—they had secured $8M in funding and built a powerful product, but lacked the professional brand presence to compete in the rapidly evolving AI tools market. As a funded company preparing for aggressive growth, they needed to establish credibility with enterprise technical buyers while supporting their expansion plans.
Their mission was clear: make AI agent development more reliable and accessible. But without a cohesive brand identity and conversion-optimized website, they struggled to communicate their sophisticated capabilities to potential customers and investors.
We needed a brand and website that could match the sophistication of our technology while helping us stand out in a crowded AI tools landscape.
Peggy Rayzis
Marketing Lead at Gentrace
- Brand credibility gap
No visual identity system to establish trust with enterprise technical buyers evaluating AI observability solutions - Unclear market positioning
Complex technical product needed simplified messaging that resonated with both developers and decision-makers - Launch timeline pressure
Fresh Series A funding created urgency to capitalize on market momentum with professional brand presence - Conversion optimization
Needed a website that could educate technical audiences while driving sign-ups and demo requests efficiently
What we delivered
AI Brand Foundation
Product Video
Well-performing Website
How we made it happen
weeks 1-2
Brand Foundation Workshop
Collaborative discovery sessions to define brand positioning, visual identity, and core messaging framework. Developed comprehensive brand guidelines including color palettes, typography systems, and graphic patterns that reflect AI sophistication.
Weeks 3-4
Strategic Design & Messaging
We created 7-page website architecture optimized for technical buyer journey. Developed conversion-focused copy that simplifies complex AI concepts while maintaining technical credibility. Designed responsive layouts with enhanced UX/UI patterns proven to increase engagement.
Weeks 5-6
Development & Launch
Webflow implementation with custom interactions and performance optimization. Produced concise product video showcasing Gentrace's capabilities and streamlining the customer journey. Final QA, analytics setup, and successful launch.
Strategy, Brand & Planing
Web design
Product Animation
Development
Tools we use
The tech stack that powers marketing independence
The right stack removes bottlenecks and gives your team the freedom they need to move fast.
Webflow
The best website builder on the market
Figma
Collaborative tool for designing & prototyping UI/UX
Relume
Tool to create AI-powered sitemaps, wireframes & style guides
GSAP
JS library for high-performance animations & interactions
Optibase
Website analytics & A/B testing platform
Finsweet Components
Library of advanced Webflow components
Gentrace had breakthrough AI observability technology but needed a brand that could communicate that innovation. We created a clean, technical aesthetic with messaging that speaks to developers while establishing enterprise credibility.
Błażej Krzepina
Design Lead at GRAFIT
The results
The launch of Gentrace's new brand and website generated immediate impact, driving website traffic up 300% in the first week.
Performance you can measure
We designed the experience first, then engineered it for maximum speed and searchability.
300%
increase in website traffic after the redesign
Investor Confidence
A website that communicates stability, scale, and future potential.
$8M
Enterprise-ready presence reinforcing Series A $8M investment thesis
Business Impact
The cohesive brand and optimized website now effectively communicates Gentrace's AI observability platform to both technical users and enterprise decision-makers. The professional digital presence has supported customer acquisition, competitive positioning, and helped leverage their $8M Series A funding for rapid market expansion.
Summary
This wasn't just a brand and website project—it was a strategic market entry. By creating a cohesive brand identity and conversion-optimized website, we helped Gentrace establish the professional presence needed to compete in the AI tools market while maintaining the agility to grow.
Technical products need technical credibility. But they also need to convert.
Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.
Peggy Rayzis
Marketing Lead at Gentrace
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