We partnered with Gentrace to transform their AI testing platform's brand and website in just 8 weeks. The new brand resonated strongly with developers, driving a 300% increase in web traffic and tripling signups within the first week of launch, alongside 24 media mentions of their Series A announcement.
Gentrace offers an AI-powered solution that enables developers to seamlessly track, monitor, and evaluate their LLM applications through a unified platform.
With a tight 8-week timeline before their Series A announcement, Gentrace needed to transform their technical product story into a compelling brand narrative and website experience that would resonate with developers and technical leaders.
Working closely with Gentrace's engineering team and Peggy Rayzis as their marketing consultant, we crafted a brand identity that speaks the language of AI developers, stripping away marketing fluff to focus on what matters most: technical precision and clarity.
We developed a clean visual system and a performance-optimized website that puts their technology front and center, complemented by a product video that shows their platform in action – every element designed with their technical audience in mind.
Creating a lightweight brand kit, including color palettes, typography, and graphics patterns.
Crafting a concise, impactful product video to showcase Gentrace’s capabilities and streamline the customer journey.
Implementing a fully responsive, 7-page website redesign with enhanced UX/UI, tailored to increase user engagement and conversions.
This heightened visibility translated into concrete business outcomes, with user signups tripling as technical teams discovered Gentrace's testing capabilities. The transformation captured significant media attention, earning 24 press mentions that amplified Gentrace's position in the AI testing space.
As Gentrace moves forward with their Series A funding, the refreshed brand provides a strong foundation for continued growth in the AI infrastructure market.
Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.
