Technology at Core: Repositioning a Protein Company for Growth

Protein Resources develops advanced insect-based protein products for niche markets. Their process converts beetles into protein concentrate, meal, and oils using byproducts from mushroom cultivation as feed. This creates an environmentally efficient, potentially carbon-negative operation focused on premium segments like specialty pet foods and ornamental bird nutrition rather than commodity markets.

Protein Resources faced multiple complex hurdles in their rebranding. We needed to visually balance technological sophistication with natural elements while avoiding direct insect imagery that might trigger negative associations. With many products still in development, the design required flexibility for future updates while still conveying their comprehensive vision.

Their specialized products demanded clear explanation of technical features and sector-specific benefits without overwhelming visitors with scientific jargon.

We also needed to showcase their advanced production facilities without revealing proprietary technology or patentable processes. All this had to be accomplished under tight time constraints to meet their September deadline for supporting critical fundraising efforts.

We developed a strategic design approach that balanced technological innovation with organic elements. Rather than simply listing product features, we created a narrative framework that explained complex processes in accessible language.

Our design system used specially crafted illustrations and animations to communicate sophisticated technology without revealing proprietary details.

We organized content strategically, developing specialized product pages for different market sectors and investor-focused sections with compelling data points. Implementation in Webflow CMS ensured the client could easily update content as their product line evolved, maintaining flexibility for a company in active development.