No Other Agency Does That: The Story of Building an AI Supplement Brand as a Fractional Team
project summary
Working with SuppMatch, we helped bring their vision to life through a thoughtful brand identity, intuitive product interface, and informative website. Together, we turned their AI-powered supplement recommendation concept into a market-ready platform that's changing how people find the right supplements for their needs.
1600
new users in first month
Company description
SuppMatch uses innovative AI technology built on insights from 25,000 scientific studies to create personalized supplement recommendations. By understanding each user's wellbeing goals, habits, and personal profile, they deliver tailored advice that takes the guesswork out of supplement selection.
Challenge
Starting From Square One
We began with just an idea. Our job was to create everything from scratch - a distinctive brand identity, a user-friendly product experience on an existing e-commerce platform, and an engaging website.
Standing Out in Health Tech
The health tech world is crowded. SuppMatch needed to quickly make its mark and connect with potential partners who could help them grow.
Building a Marketing Foundation
We needed to understand the market landscape through research and competitive analysis. This groundwork helped us craft meaningful brand messaging, a compelling value proposition, and an effective content strategy.
Approach
Creating a Cohesive Brand
We developed a brand identity using serif typography and natural color tones that balance technology with wellness - helping users feel that technology serves their health, not the other way around.
Designing with People in Mind
The product features straightforward recommendations through a clean, simple interface that makes the journey from questions to personalized supplement suggestions quick and enjoyable.
Crafting an Engaging Website
Built with Webflow and enhanced with subtle animations, the site speaks clearly in both Polish and English, using thoughtful design to showcase the human side of wellness technology.
Establishing Marketing Directions
Our research into markets, competitors, and audience needs guided us in developing clear messaging and strategic direction for SuppMatch's growth.
ResultS
A Brand with Purpose
We created a distinctive brand identity that resonates in the health tech space.
Successful Launch
The platform welcomed over 1,600 users within just four weeks of going live.
Valuable Partnerships
SuppMatch secured an important enterprise partnership, supported by their compelling product design and presentation.
Ongoing Collaboration
Our team continues to work closely with SuppMatch as their extended marketing and design department. We also provide Fractional CMO leadership for their marketing program, offering strategic guidance as they expand from Poland toward UK and US markets.
The team's expertise transformed our vision into a compelling product in record time. Their work was instrumental in securing our strategic partnership.
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awards & recognition
Available for Q4
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