Market-Ready Education: How Smart Design Attracted More Users

EdTech
SaaS
EdTech
SaaS
EdTech
SaaS

Details

Industry

EdTech
SaaS

Scope

Web

Duration

6 weeks

Stage

Scale-up

project summary

1000
sign-ups in week one

Company description

Tutlo is one of the largest platforms for learning English in Europe. Tutlo Club, their new venture, aims to create a community-driven, flexible approach to English language learning through group sessions and interactive events.

Challenge

Tutlo needed to validate a new business model for community-based language learning without fully developing the product. They wanted to quickly test market demand for a more social, flexible learning experience and gather initial user feedback.

Approach

We adopted a lean startup methodology, focusing on rapid validation of the Tutlo Club concept. Our strategy involved developing a clear product marketing strategy, designing an engaging landing page, and creating initial product designs to showcase the community-driven learning model.

Website

We designed and developed a high-converting Webflow landing page that effectively communicated the Tutlo Club concept, featuring clear sections on the learning format, community benefits, testimonials, and pricing structure.

ResultS

The landing page gained 1000 sign-ups in the first week of launch, validating the demand for a community-driven, flexible English learning model. 85% of students reported that participating in Tutlo Club increased their motivation to learn English, and the community quickly grew to over 4,000 members.

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awards & recognition

Available for Q4

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