From strong product to category dominance: growth design partnership with jace.ai

300%

Conversion rate jump in the first month after launch of new website

3 seconds

User understanding breakthrough - product value communicated in 3 seconds

6 weeks

Weeks from concept to live site

Working with Grafit feels like having an exceptional design team that’s part of our company. They understand our metrics, they move at our speed, and they consistently deliver quality that reflect our product and vision. When you’re growing fast, this kind of partnership is invaluable.

Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai
Industry
AI
Service
Branding
Web Design
Motion/Video Design
CRO
Webflow Development
Use Cases
  • Design team on demand
  • Landing page optimization
  • Brand consistency at scale
Duration
Ongoing growth partnership
Stage
Growth-stage startup
Company size
20-50 employees
Annual revenue
Pre-seed $2.9M
Visit website
Let's talk growth

Intro

Jace.ai had already built a working product. An AI email agent with strong retention. Their team was sharp, their product vision was clear, and they had the data to back every decision they made.

But when you scale fast in a competitive market, speed and design quality are the first things to slip. That is where we came in to build on what was already working as their growth design partner.

The Challenge

In B2B, the inbox is where deals move forward. By the time you open your laptop, new emails are already piling up. Somewhere in there is a message from a key client or a hot lead waiting on a reply. Jace.ai fixes that problem.

  • <i ph=handshake> The growth design challenges jace.ai needed a partner to solve
    Jace.ai's team knew their product and their users. The analytics told them where visitors hesitated, which features drove retention, and what messaging landed. They didn't need someone to find the problems. They needed a growth design partner who could ship the fixes at their speed.
  • <i ph=binoculars> Speed vs. quality trade-off in B2B SaaS scaling
    When you scale fast, design output cannot slow down. Building an in-house team takes months. A growth design partner that works as a team extension delivers immediate velocity. The founders we work with at this stage usually want to launch in weeks.
  • <i ph=cards-three> Brand consistency across every B2B SaaS touchpoint
    As they expanded into new markets and channels, keeping the brand consistent across websites, ads, landing pages, and campaigns gets harder fast. A dedicated SaaS design system is what holds it together.

Why the growth design partner model works for B2B SaaS

Fast-growing companies hit the same wall. You need design quality to compete, but you cannot afford to slow down. Hiring an in-house team takes months of recruiting, onboarding, and process. By the time you ship, the market has moved.

Jace.ai chose the growth design partner model because it delivers:

  • Immediate velocity with no hiring delays, onboarding friction, or ramp-up time
  • Flexible capacity that scales creative output up or down with growth initiatives
  • Specialist coverage across brand, web design, Webflow development, motion design, and growth design
  • Strategic input that goes beyond execution into continuous CRO and recommendations
  • Quality consistency across every touchpoint as the company scales

The result: jace.ai moves like a startup while shipping work that rivals companies ten times their size.

Grafit helped us introduce conversational commerce as a new category. The website clearly communicates that WhatsApp isn't just for support, it's a revenue channel. The messaging landed perfectly with e-commerce brands.

Yousef Al Arif
Founder & CEO, Popcorn AI

Grafit helped us turn a deeply technical product into a clear, credible story, fast. The site immediately resonated with investors and enterprise customers.

Matej Novak
Co-Founder & CEO, EigenPal

If you want your product to stand out, attract more users, work with a team that deeply understands both product and marketing, Grafit is your choice.

Matej Novak
CEO at Nova Insurer

Such amazing design! incredible work, really appreciate your help on the project

Kevin Niparko
VP of Product at Twilio

"CMS-first" approach streamlined both design and implementation phases, ensuring seamless content migration and optimal user experience across all touchpoints.

Marcin Warno
Co-founder & CTO at Grafit

Quarterhill had cutting-edge transportation technology, but their digital presence felt outdated. We created a sleek, modern design and simplified the navigation so users could seemlessly find what they needed across the pages.

Błażej Krzepina
Design Lead at GRAFIT

We needed to transform our complex digital ecosystem into something that truly represents our technological leadership in transportation infrastructure.

Donna Bergan
VP of Marketing at Quarterhill

Grafit was our superpower when merging three websites into one, positioning us as a market leader and tech innovator. Their designs accomplished exactly that. We love our new look

Donna Bergan
VP of Marketing at Quarterhill

Jace had incredible tech but looked like a beta product. We had 4 weeks to flip that perception completely. The game-changer was nailing those product animations - users had to 'get it' in 3 seconds or they'd bounce.

Jakub Startek
Founder & CEO at GRAFIT

Working with Grafit feels like having an exceptional design team that’s part of our company. They understand our metrics, they move at our speed, and they consistently deliver quality that reflect our product and vision. When you’re growing fast, this kind of partnership is invaluable.

Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai

I loved the fact that Jace had such good analytics and insights about their product. This gave us great input on how to present the product to users based on actual data rather than assumptions. When clients come with real user feedback and conversion data, we can create solutions that directly address pain points.

Greg Musiał
Web Designer at Grafit

We had an amazing product, but our website was confusing potential customers instead of converting them. We needed someone who could translate our technical capabilities into clear value propositions that business users would immediately understand and trust.

Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai

Gentrace had breakthrough AI observability technology but needed a brand that could communicate that innovation. We created a clean, technical aesthetic with messaging that speaks to developers while establishing enterprise credibility.

Błażej Krzepina
Design Lead at GRAFIT

Gentrace had breakthrough AI observability technology but needed a brand that could communicate that innovation. We created a clean, technical aesthetic with messaging that speaks to developers while establishing enterprise credibility.

Błażej Krzepina
Design Lead at GRAFIT

We needed a brand and website that could match the sophistication of our technology while helping us stand out in a crowded AI tools landscape.

Peggy Rayzis
Marketing Lead at Gentrace

Feels like working with an in-house team. Fast, efficient, and they now how to build for growth. Simple as that.

Mike Grabowski
Founder & CTO at Callstack

“Working with Callstack was incredibly efficient. They knew exactly what they wanted and communicated it clearly from the start. Their team stayed involved and gave us quick feedback, so we could work efficiently and get things done instead of going back and forth with changes.”

Marcin Warno
Co-founder & CTO at Grafit

The Callstack team understood the project objectives and role of Grafit and Callstack team from the beginning. The challenge was going from concept to live in 6 weeks, but their clear vision and direct feedback loop allowed us to move fast and focus on what matters: execution

Jakub Startek
Co- founder & CEO at GRAFIT

We need this to be clean and must be very component-driven, because it's simply faster to build that way. For us specifically, it's not the brand, animations, or fancy visuals that sell, it's the content. So it needs to be clean, content must be clear, but it also needs to have that delicate touch.

Aleksandra
Content Lead at Callstack

The team's approach to validating Tutlo Club was extraordinary, perfectly capturing our vision of a flexible, community-driven learning platform. The results speak for themselves – 100 sign-ups in the first week and rapid growth to over 4,000 members!

Mateusz Łozowicki
Head of New Venture, Tutlo

Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.

Peggy Rayzis
Marketing Lead at Gentrace

The team's expertise transformed our vision into a compelling product in record time. Their work was instrumental in securing our strategic partnership.

Jakub Sek
Founder, SuppMatch

We faced a tough challenge, but the team's deep understanding of product building transformed our vision into reality, pushing us ahead in the market.

Konrad Szczygieł
Co-founder & COO at Playmore

Grafit created a fantastic website for us under a tight timeline. Highly recommend working with them!

Jacob Simon
Founder & CEO at Adapt API

GRAFIT was a fantastic team to work with throughout the project. Their consistent communication kept us informed every step of the way, and their quick response to challenges made all the difference.

Michał Zalewski
Founder at Mafelo

The team's approach to our rebrand and product refinement has been transformative. The new CodeJet not only looks better but also communicates our value proposition more effectively. The results speak for themselves – we're seeing unprecedented growth in both traffic and conversions.

Patryk Pijanowski
CEO, CodeJet

Working with Grafit Agency has been an exceptional experience. They quickly understood what we needed and delivered everything on time. The end product not only met but went beyond what we hoped for. You can always trust Grafit for prompt and top-notch work.

Artur Górniak
CEO, CXLABS

The turnaround time was excellent, the communication was excellent, and the Grafit team were genuine experts in their fields. We achieved an incredibly powerful and professional website for a fraction of the typical time and cost.

Alex Atkins
VP of Marketing & Growth at Sturdy

I love how the team managed the end-to-end process. The landing page perfectly describes what the product is about. The client understood it well, and we signed the deal.

Artur Gorniak
Founder, AuditNOW

Grafit Agency transformed our vision into a mind-blowing digital experience – they've set a new bar for what a crypto platform can be!

Moby Albalawi
Head of Design at Bielik

The product launch went super fast and smooth within 4 weeks. I'm happy for another successful project for our holding. The team's comprehensive approach to branding and app design was crucial in getting Bloosh off the ground so quickly and effectively.

Antoni Redziniak
CEO Grailz

The landing page perfectly captured our product's essence and has been instrumental in our sales process. Closing 15 deals in the first month exceeded our expectations - it's been a game-changer for our product launch."

Szymon Zagroba
Senior Marketing Specialist, AI REV

How we made it happen

week 1

Product Marketing Canvas & User Research

We started with our startup-specific Product Marketing Canvas framework to nail down exactly who Jace.ai served and why they'd choose it over alternatives. Deep user objection analysis helped us understand every barrier preventing conversions.

week 2

Brand Transformation & Visual Identity

Complete brand refresh to create a modern, trustworthy identity that screams "established market leader" rather than "beta testing." Every visual element was designed to build immediate credibility and trust.

week 3

UX Strategy & Conversion Design

Designed the hero section with crystal-clear value proposition and 3-second solution animation. Created product demonstrations that make complex AI capabilities instantly understandable. Integrated trust-building elements throughout the user journey.

Ongoing

Growth Partnership

Covering new landing pages and ad creatives at scale. What started as a 4-week website redesign evolved into a retainer where we ship campaign pages, performance ads, and brand assets on demand

Strategy & Planing
Ongoing
Brand design
Ongoing
Web Design
Ongoing
Growth Design
Ongoing
Development
Ongoing

Tools we use

The tech stack that powers marketing independence

The right stack removes bottlenecks and gives your team the freedom they need to move fast.

Figma

Collaborative tool for designing & prototyping UI/UX

Rive

Interactive vector & motion design tool for web

Webflow

The best website builder
on the market

Relume

Tool to create AI-powered sitemaps, wireframes & style guides

Optibase

Website analytics & A/B testing platform

GSAP

JS library for high-performance animations & interactions

Midjourney

High-quality AI art from text prompts

Loom

AI video recording for team collaboration

Working with Grafit feels like having an exceptional design team that’s part of our company. They understand our metrics, they move at our speed, and they consistently deliver quality that reflect our product and vision. When you’re growing fast, this kind of partnership is invaluable.

Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai

Ready to transform your digital presence?

Let’s chat about how strategic web design can accelerate your growth.

Let's talk growth

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