CRO services for B2B SaaS
Turn website traffic into qualified leads
We convert your existing traffic into qualified leads by future-proofing your SaaS site with CRO audits, cohort analysis, and customer journey mapping.
See how we've helped leading SaaS companies grow
Gentrace
Gentrace’s Series A brand transformation drove 3× more demos in 6 weeks
Strategic brand transformation for Gentrace that simplified their complex AI testing platform for developers, supporting their Series A launch with impressive results.
Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.
Peggy Rayzis
Marketing Lead at Gentrace
Jace
From strong product to category dominance: growth design partnership with jace.ai
Learn how jace.ai turned product insights into a 300% conversion lift with a growth design partnership built on Webflow and continuous CRO.
Working with Grafit feels like having an exceptional design team that’s part of our company. They understand our metrics, they move at our speed, and they consistently deliver quality that reflect our product and vision. When you’re growing fast, this kind of partnership is invaluable.
Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai
Sturdy AI
Beyond projects: Sturdy's continuous growth through strategic design
Sturdy needed a partner to address shifting marketing challenges from demos to conversions. We transformed their digital presence, creating designs that drive growth
The turnaround time was excellent, the communication was excellent, and the Grafit team were genuine experts in their fields. We achieved an incredibly powerful and professional website for a fraction of the typical time and cost.
Alex Atkins
VP of Marketing & Growth at Sturdy
CRO services that turn traffic into leads and conversions
Optimised for key conversions
Apply landing page optimization to your homepage and product pages. Use structured journeys and strategic CTAs to improve lead capture on your B2B website.
Turn content into qualified leads
Launch the right lead magnet such as a whitepaper or webinar with simple gating and follow ups. Convert readers into pipeline easily.
Ads matched with focused pages
Build dedicated landing pages with message match, one clear CTA, and visible proof. Use CRO audit findings to reduce cost per lead and increase conversion consistency.
Speak your industry language
Create industry pages with tailored conversion points and relevant ROI proof. Use messaging mapping and cohort analysis to highlight what matters to each segment.
Built for B2B SaaS, measured on pipeline
B2B SaaS focus
CRO built for high-intent SaaS traffic
We optimize trials, demos, and enterprise contact on your SaaS website and B2B website so qualified conversions increase from the traffic you already have.
From CRO audit to delivery
Turning audit insights into growth
We start with a structured CRO audit, turn findings into a clear roadmap, and implement changes in your CMS or with your team.
Pipeline level measurement
CRO that tracks what actually drives revenue
We connect GA4 and your CRM to track meetings, SQLs, and revenue. Cohort analysis shows which pages and channels create real outcomes.
Testing that fits your traffic
Smarter testing for any traffic volume
We use sequential tests, multi-page patterns, and proven changes when volume is limited so learning continues without slowing growth.
Cross-channel alignment
One message across SEO, paid, and content
SEO, paid, and content flow into consistent landing page experiences. Message match improves lead capture and supports the right lead magnet offers.
Message first landing page optimization
Copy that clarifies, visuals that convert
As a dedicated Webflow development agency, we build scalable SaaS websites and B2B websites that grow with your business.
From CRO audit to results in weeks
A simple, repeatable framework for your SaaS website. We combine a CRO audit, landing page optimization, cohort analysis, and customer journey mapping to improve lead capture with the right lead magnet.
What happens
Your CRO consultant maps the full customer journey from homepage to form. Stakeholders share context while GA4 and CRM data reveal drop-offs.
What you get
A clear view of how your site performs today and what changes will have the biggest impact.
01
B2B website analysis
What happens
Friction in copy, layout, trust, and forms is scored by effort vs. impact. Sharp hypotheses target headlines, CTAs, forms, proof, and the offer.
What you get
Friction in copy, layout, trust, and forms is scored by effort vs. impact. Sharp hypotheses target headlines, CTAs, forms, proof, and the offer.
02
Identify conversion issues
What happens
Above-the-fold content and hierarchy are refreshed, forms streamlined, and the right lead magnet placed where intent is clear.
What you get
Better lead capture, more demo requests, and an easier experience for every visitor.
03
Optimize pages
What happens
Use what works for each audience and channel, roll it out site-wide, and keep momentum with short monthly sprints.
What you get
Continuous conversion growth and a site that keeps learning and improving over time.
04
Boost conversions
Winning web design, verified
Top Design Partner 2024 
Top Partner of the year nomination x2 
5 projects nominations Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.
Peggy Rayzis
Marketing Lead at Gentrace
Working with Grafit feels like having an exceptional design team that’s part of our company. They understand our metrics, they move at our speed, and they consistently deliver quality that reflect our product and vision. When you’re growing fast, this kind of partnership is invaluable.
Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai
The turnaround time was excellent, the communication was excellent, and the Grafit team were genuine experts in their fields. We achieved an incredibly powerful and professional website for a fraction of the typical time and cost.
Alex Atkins
VP of Marketing & Growth at Sturdy
You ask, we answer
Keen to work with us but still have questions? We've gathered the most popular ones here. And if you'd like to ask us anything more specific, we're here to help. Reach out to us.
CRO services focus on turning visits into leads through page changes and testing; SEO brings the right visits to those pages. High-performing programs connect both so qualified traffic lands on pages built for lead capture.
Quick changes to CTAs, headlines, and forms can show movement within 2–4 weeks; structured A/B tests typically run a few weeks, depending on traffic and goals.
A full CRO audit covers GA4 funnels, behavior tools (heatmaps, session replays), copy and layout, form UX, proof assets, and a prioritized roadmap for landing page optimization and tests.
No, when done correctly. Keep relevance and internal links intact, maintain speed, and add helpful FAQ/schema blocks where appropriate.
We connect GA4 and your CRM to track meetings, SQLs, and revenue, then use cohort analysis to see which pages and channels create pipeline, not just clicks.
Start where intent is highest and traffic is sufficient (usually campaign landing pages, pricing, and top product pages), then roll patterns across the B2B website.
