Rebrand and App Redesign for Sports Booking Leader Platform
PlayMore, previously known as Reservise, is a leader in the Eastern European market for sports facility bookings. Their app allows users to quickly book courts for various sports, including squash, tennis, fitness, and yoga. They have the largest access to rocket sports clubs in the region.
Challenge
Despite their market leadership, PlayMore needed to scale their revenue and acquire more users. They required a comprehensive rebrand and product redesign to stay ahead in the competitive sports booking market and offer enhanced features to their users and partner clubs.
Approach
We undertook a holistic approach, combining rebranding with comprehensive product redesign. Our strategy focused on creating a strong, memorable brand identity while enhancing the product with multiple new features designed to scale revenue and improve user acquisition.
Services
Branding
We created a new brand identity, transitioning from Reservise to PlayMore, with a fresh logo, visual identity, and brand guidelines that better reflect the company's market leadership and user-friendly approach.
Product
We redesigned the entire product, implementing multiple new features that allow PlayMore to scale their revenue and acquire more users, while maintaining the intuitive booking process that made them a market leader.
Website
result
Services
Recognition
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